One of the reasons I would like to get certified is below:
In my view, BODI/BODS is a late entrant to the ETL tools market. Other tools already had occupied a major pie of the market, before DI/DS was acquired by BO and later by SAP. Since they existed before, there are many professionals, who already have worked in the ETL space.
When a new client needs to deploy BODS as an ETL tool, they cannot find candidates who are experienced purely on BODS. Even if there are people experienced in BODS, they have to face competition from the non-BODS guys.
As a result, a person who is experienced in purely BODS tends to lose out, since the client really cannot judge a person on the basis of one’s own claim about the knowledge of the tool.
If a person is certified, that gives an impression to the client about the credibility of the person, whom they are talking to.
With this reason, I have decided to take up the certification, and am happy after reading through the discussion that there are steps being taken by SAP to come out with a certification, which identifies a person truly knowledgable on BODS and can create good and sustainable ETL solutions.
Having said that, I would like to know what has been made the focus of the exam now?
I am planning to give the exam, but am clueless about what do I expect from it.
I haven’t really got any answer from my posts here.
Appreciate if somebody could help me out.
ds41user 
(BOB member since 2007-09-03)